media costs

media costs
pl.
1. издержки на средства рекламы
2. расценка средств рекламы

Англо-русский словарь промышленной и научной лексики. 2014.

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  • media — / mi:diə/ noun the means of communicating a message about a product or service to the public (NOTE: media is followed by a singular or plural verb) ▪▪▪ ‘…both advertisers and agencies agree that the media owners do their bit to keep advertisers… …   Marketing dictionary in english

  • media buying — / mi:diə ˌbaɪɪŋ/ noun the placing of advertisements in the media on behalf of an organisation ● Efficient media buying is impossible without a good knowledge of comparative media costs …   Marketing dictionary in english

  • Media Sports Investments — (MSI) is a London based international investment fund[1] that until June 2006 was headed by the Iranian born, British educated, businessman Kia Joorabchian. It has attracted considerable attention for its ownership between 2004 and 2007 of… …   Wikipedia

  • Media influence — or media effects are used in media studies, psychology, communication theory and sociology to refer to the theories about the ways in which mass media affect how their audiences think and behave. Connecting the world to individuals and… …   Wikipedia

  • Media naturalness theory — was developed by Ned Kock. This theory is sometimes referred to as the psychobiological model[1], or compensatory adaptation theory[2]. It has been used to understand human behavior toward technology in various contexts, such as: education[3],… …   Wikipedia

  • Media Markt — in Weiterstadt …   Wikipedia

  • Media Molecule — Type Subsidiary of Sony Computer Entertainment Industry Video game industry Founded 4 Janua …   Wikipedia

  • media analysis — media research; media planning; media selection An investigation into the relative effectiveness and the relative costs of using the various advertising media in an advertising campaign. Before committing an advertising budget it is necessary to… …   Big dictionary of business and management

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Media of Mali — In Mali, Freedom of speech and freedom of the press are guaranteed by the constitution and generally observed by the government.[1] The Superior Council of Communication regulates the media. During election campaigns, the constitutionally… …   Wikipedia

  • Media bias — Part of a series on Censorship By media …   Wikipedia


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